Geneva Mama Guide: Our Favorite Baby / Children Friendly Concept Stores (Because Sanity is Expensive and So Are Muslin Swaddles)

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Hello fellow mamas, mamas-to-be, and honorary aunties who always show up with snacks 🍓👶

Let’s talk about survival. Not the Bear Grylls kind—though honestly, some days with a teething baby do feel like an extreme sport—but the “I need a cute baby gift, a stylish carrier, a sippy cup that doesn’t leak, and maybe a tiny moment of joy while shopping” kind.

Here are our top fave spots for baby/kid gear with style, heart, and really lovely staff who won’t judge your 5-day-old dry shampoo.


🧸 1. My Little Room – Pinterest Boards, Come to Life

Rte des Jeunes 59, 1212 Carouge, Switzerland

Walking into My Little Room is like stepping into your “Dream Nursery” mood board. Every shelf is curated to perfection, filled with minimalist Scandinavian toys, ethically made furniture, and decor that whispers calm, even if your toddler is currently screaming about wearing mismatched socks.

Bonus: their website is in English and delivery is so smooth, you’d think the Swiss Post actually knew your baby’s nap schedule.


🤰 2. L’envie De Fraises Sàrl – Where Your Bump Meets French Style

Rue de Carouge 98, 1205 Genève, Switzerland

Let me tell you—pregnancy fashion is HARD. Especially when you’ve been stuffing yourself with fondue and the only thing growing faster than your bump is your grocery bill. But then… you discover L’envie De Fraises.

This shop is where your bump gets treated like the queen she is. Think: comfy maternity jeans that don’t look like sad jeggings, gorgeous nursing tops that let you whip it out with grace, and cute dresses you’ll actually want to wear again post-baby (no potato sacks here, honey).

I waddled in looking like a hormonal marshmallow, and the lovely staff had me feeling like a Parisian goddess in 10 minutes flat. The best part? They get the expat confusion. Friendly staff, helpful advice, and zero judgment when I asked if these pants would still fit me in “month nine-and-a-half-ish.”


🧁 3. Mouflet Concept Store – The Cool Kid’s Clubhouse

Pl. du Bourg-de-Four 29, 1204 Genève, Switzerland

If My Little Room is the dreamy nursery, Mouflet is the cool cousin with great taste and a sprinkle of glitter.

It’s kid-focused but also design lover-approved, so shopping here is weirdly therapeutic. Need a baby shower gift? They’ve got the good stuff. Need something for your second kid who’s just using hand-me-downs and developing a complex? Also here.

✨ Must-know: Their stock rotates with the seasons, and they often feature local/indie brands, so it’s a great way to support small businesses while feeling très chic.


👕 4. Mon Petit Dressing – Mini Style Icons Start Here

Rte de Florissant 61, 1206 Genève, Switzerland

This chic little boutique is an absolute gem, packed with beautifully curated pieces from some of Europe’s most stylish and sustainable kids’ brands—think Poudre Organic, Konges Sløjd, Piupiuchick, and other names you’ll want to casually drop at the playground.

Mon Petit Dressing is all about timeless, high-quality pieces that are comfy for kids and photogenic enough for every birthday, brunch, or “just because it’s Thursday” photoshoot. And since it’s run by a fellow mom who totally gets it, every item feels handpicked with love—and sanity—in mind.


🧶 5. Stars In Portage – Where Babywearing Dreams Come True

Av. de la Gare des Eaux-Vives 4, 1207 Genève, Switzerland

Let’s just say it: baby carriers can feel like fabric origami for very tired people. But Stars In Portage? They get it. Whether you’re a wrap newbie or a seasoned sling ninja, this place is THE spot to try on carriers, get expert advice, and figure out how to wear your baby without dislocating a shoulder.

Valeria is super knowledgeable and incredibly kind—no question is too silly, and she’ll help you find the carrier that suits your body, your baby, and your back (bless her).


🛒 6. Aubert – Baby 2000 Carouge – A Swiss Staple for the Big Stuff

Av. Cardinal-Mermillod 36, 1227 Carouge, Switzerland

Need a stroller? High chair? Bouncer? A car seat that doesn’t require a PhD to install? Head to Aubert (Baby 2000) in Carouge. It’s a one-stop shop for the essentials—with a wide range of brands and price points, and a huge showroom where you can actually test-drive strollers (yes, like you’re buying a tiny pram-sized car).

This is the place to go when you want to compare models, fold mechanisms, and cup-holder quality without 37 tabs open on your browser.

💬 Mama hack: Always test strollers with one hand while holding your imaginary iced coffee. If it passes that test, it’s a keeper.


🍼 7. Au Berceau d’Or – Tradition Meets Swiss Quality

Rue de la Rôtisserie 8, 1204 Genève, Switzerland

If you want to feel like you’ve stepped into a boutique from a more elegant time (but still need a baby monitor and a teething toy), Au Berceau d’Or is your spot. This Geneva institution has been helping generations of parents, and it shows. Their staff is incredibly knowledgeable, and their selection includes everything from high-end nursery furniture to thoughtful, practical accessories.


Living in Geneva as a parent is magical and a little stressful. But finding these shops has been like discovering my own mama tribe, tucked into little boutiques with pastel walls and ethically sourced teething rings.

So, whether you’re nesting, nursing, or just trying to find a birthday gift 5 minutes before the party starts—these stores have your back.

We might not have Target or M&S here, but Geneva’s got a strong village of expat mamas. And if you ever need a stroller-friendly café to cry into your oat milk latte with me, just say the word. 😘

Bisous,
From one tired but happy mama to another, Diana


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